Founder & Strategic Marketing Research Consultant, Global Strategic Business Services, 2015 – Present
Founded GSBS as a new venture in Canada. The notion was to provide a hub to connect experienced and learned professionals around the globe and help them to share their expertise to accomplish client’s business objectives. GSBS works in the area of Strategic Business Research, Digital Marketing, Export, Project management and IT solutions. Currently, the clients are from North America, Asia, and the Middle East
As a corporate strategist, convert data, insights, and trends into strategic business opportunities. As a catalyst for innovation, specialized expertise in customer loyalty, market research, and insights, bring consumers to life for cross-functional business leaders through innovative immersion programs, to better understand end users. Analyzed trends to forecast sales and developed marketing campaigns accordingly to maximize profit.
Digital Marketing Research & Insight
- Influenced as an active and influential business strategic consultant, ensured consumer insights into the foundations of business strategy and execution
- Designed and executed applied research starting from defining research objectives, determining methodology, designing data collection tools such as questionnaire survey and focus group interviews using digital platforms, set up and ran data reports, wrote and interpret study results
- Developed strong and captivating proposals, including proposing the methodological design and analytical framework to be used to meet client objectives
- Managed clients and their respective projects from beginning to end, including making actionable recommendations to support the clients’ business objectives
- Explored the new business opportunities and growth through actionable research planning and strategy; Delivered actionable insights to campaign team members by supporting data
- Maintained, extracted, measured and analyzed quantitative and qualitative data
- Transformed raw data into powerful visuals and stories by managing and facilitating the reporting and analysis for digital channels
- Supported the planning, execution, and monitoring of digital marketing experiments through research insight
- Created and conducted research using both primary and secondary sources regarding customer satisfaction, customer loyalty and customer segmentation approached respondents via digital channels, provided strategic analysis support to functional teams
- Established presentations, project plans, progress reports (including forecasting, finance and resource planning, performance reports, and proposal development)
- Interrelated statistical analysis results of Correlation, Regression, and Factor Analysis
- Designed discussion guides and questionnaires to meet the specific client objectives
- Synthesized and communicated both primary and secondary research findings into actionable insights according to the client’s objectives
- Interpreted and analyzed multivariate data to draw insightful conclusions
Digital Analytics
- Build the digital analytics knowledge base by researching and sharing industry trends, competitive activity, and new marketing opportunities
- Extracted and modified data from digital data channels, conducted customer analysis, measured the digital outcomes, identified opportunities for the new launch and, for cross and up sales
- Balanced the demands of multiple concurrent projects, ensured timely completion of analysis while maintaining high quality
- Analyzed digital marketing campaign effectiveness, identified real-time opportunities, and communicated best practices for future campaigns
- Generated analyses, insights, and recommendations to drive business results, integrated information from a wide variety of sources
- Analyzed survey research using multivariate statistical analysis methodologies and other processes
- Conducted descriptive and inferential statistics for quantitative findings and thematic analysis for qualitative findings
Data Validity and Quality Assurance
- Build confidence in data sources by developing processes and procedures; Ensured data integrity and reliability
- Analyzed data for quality assurance, identified data integrity gaps and worked with all campaign team members to rectify and optimized the research campaign performance
Digital Marketing
- Contributed to all phases of campaign management (ideation, planning, targeting, list generation, measurement, recommendation) with a focus on pre-analysis and post-analysis
- Created, developed and executed digital marketing campaigns, including social media advertising, digital events, digital support to physical events and consumer engagement programs for the clients around the globe
- Created digital brand awareness for customer acquisition, loyalty, and retention
- Reviewed digital marketing campaign data and made recommendations to improve the performance of marketing campaigns
- Researched and analyzed competitor advertising links and keywords rankings
- Worked with content experts to drive SEO in content creation and content programming
- Recommended changes to social media architecture, content, linking and other factors to improve SEO positions for target keywords
- Managed the development and implementation of marketing communications plans to support specific initiatives as well as ongoing marketing efforts
- Monitored and researched industry developments in marketing practices including developing and maintaining a network of marketing programs and, other subject matter experts
Business Intelligence & Reporting
- Presented analysis results and recommendations, suggested auxiliary marketing opportunities based on new market trends and socio-economical and demographical analysis
- Coordinated, liaison and advised clients and campaign stakeholders on marketing approaches and best practices for programs and initiatives using business intelligence
Project Management
- Managed multiple projects in different design/analysis stages
- Proactively anticipated and overcome the escalated project challenges in a timely manner
- Constructed quantitative and qualitative research tools (e.g., survey questionnaire, focus group interview guide, validity, and reliability tests etc.)
- Developed technical reports, presentations, project plans, progress reports (including budgets, strategic and resource planning, performance reports, program management, proposal development and performance management)
Independent Research and Consultancy Projects
- Supervised applied research projects on management and marketing related topics such as product launch, customer satisfaction, differentials in Industry working environment etc
- Supervised research on Lux style award, Unilever, Pakistan to measure the consumer’s opinion towards Lux
- Provided consultancy to Pakistan telecommunication to establish call centers in Pakistan
- Prepared feasibility reports, conducted several conferences and meetings of international repute for introducing call center business in Pakistan. Liaison with different vendors, prepared SLA’s, SLO’s, designed business plan. Designed call center agents training manual, recruited and trained the Call center agents