Publications
- Public Opinion towards Public Private Partnership for the Improvement of Transport System of Karachi. Journal of Science and Technology, Biomass conversion research center, Comsat Institute of Technology, Vehari, Pakistan. Volume 1, Issue 2-3, (December, 2011, Pages No. 89-95, ISSN: 2224-5618
- Customer Research helps in Applying CRM for surviving in Recession. Business Review, IBA Karachi, Volume 7, No 2, July-December 2012, pages No.51-71, ISSN:1990-6587
- Customer Research helps in applying CRM for surviving in Recession, Abstract published in conference journal, 1st international Marketing Research conference, CIVILICA, Encyclopedia of Engineering, Provider of Civil Engineering educational resources inIran as an encyclopedia and reference of projects, building, education and E- learning, 2013, https://www.civilica.com/EnPapers-MARKETINGCONF01-0-100-Title-ASC-AI.html
Conferences Papers
- Effects of branded lawn fabric on female buying behavior, paper read at research conference organized by KASBIT, 2012
- Role of brand activation in customer relationship management, paper read at South Asian International Conference SAICON, organized by COMSAT, 2012
- Studying the buying behavior of consumers towards original mobiles and replica mobiles, paper read at 2nd Int. Conference on Global Development with Innovative Solutions, Indus institute of higher education, 2012
- Estimation of consumer behavior towards the purchase of branded frozen vegetables at retail outlets in Karachi, paper accepted for NRC, SZABIST, 2012
- Entrepreneurship is the solution to sustain in post financial crisis of recession economies paper read at SAICON, COMSAT, 2010
- Factors that influence consumers towards excessive buying, research paper read at NRC, SZABIST, 2010
Monograph Editor
Conference Monograph Editor, Islamic Banking and Finance, organized by PAF- KIET, 2004
Working Paper
Digital media, Culture and Society- 360 degrees turn